About the Business
Mythology is a company that specializes in helping growth-oriented organizations reach their next level of success. They provide strategic and tactical business plans, market research, marketing infrastructure, and campaign management. Their unique approach to meaningful marketing involves a focus on creating viral and word-of-mouth buzz right from the start. Furthermore, they measure what matters, with the ultimate goal of cultivating long-term conversations with customers.
Mythology's team of experts offer an extensive range of services to help businesses reach their goals. These include market research and testing, contact management, CRM processes, training, and social media, search, and integrated online/offline campaigns. They are committed to providing the tools and guidance needed to ensure successful growth and customer engagement.
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- Jeff James developed the theories and best practices that make up Mythology during his 14 years at Microsoft. Throughout several marketing management roles in enterprise business, small business and consumer marketing, he noticed that there are many "cliffs" that marketers fall off of when managing marketing. Jeff developed the 10 Pillars of Meaningful Marketing as a response to these cliffs to empower marketing managers to improve marketing ROI at every stage, from researc, to planning, to execution, to measurement. Mythology has worked with very large organizations such as CSC (Computer Sciences Corp) and the Boy Scouts of America, but focuses a great deal on helping mid-market organizations and growth-oriented startup companies apply these best practices to their world.
- (304) 346-2230
- 601 Morris St, Charleston, WV 25301