About the Business
For 75 years, the Flowers family has been dedicated to providing San Diego with floral excellence. It began with the founding of Adelaide's of La Jolla, which won awards for its quality. The current floral industry, however, has changed. Flowers are often chosen for their low prices rather than their quality, and design is often limited to arrangements with wilted boxed flowers in generic vases. This disconnects people from the beauty and wonder of flowers.
Matthew Flowers aims to bring back the concept of local, sustainable florists and to create a personal connection between customers and their floral designer. Flowers bring beauty, wonder, and connection back into people's lives, just like humans. They are delicate, unique, and filled with emotion. Matthew Flowers hopes to restore these ideas and bring back the joy of floral design.
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- In 1942 my great grandmother started what would become to be one of the most well renowned flower shops on the west coast named Adelaide's of La Jolla. Later in 1980 my grandmother, who wanted to buy herself a new truck, decided she would start a small flower shop to earn her own money. Of course, to rival her mother in law, she proudly named the shop after herself, Marcie's Flowers, which turned into a 27-year endeavor in floral artistry. My mother, who never intended to be a florist, ended up becoming a designer, first at Marcie's Flowers where I was raised and learned everything I know about flowers. At Matthew Flowers, our passion is quality and sustainability. Flowers have become a commodity chosen by price not quality, design has been condoned to what you can achieve by shoving three-week-old boxed flowers into a clear generic vase, and the floral experience has been disconnected from the very thing it is supposed to inspire: People.
- (858) 707-5239
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Opening Time
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Mon-Thu
10:00 am - 6:00 pm
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Fri
10:30 am - 6:00 pm
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Sat
11:00 am - 4:00 pm