Matthew Flowers

Encinitas, CA Design Planning
(858) 707-5239
(858) 707-5239
Encinitas, CA

Encinitas, CA

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About the Business

For over three-quarters of a century, the Matthew Flowers family has been dedicated to providing San Diego with quality and sustainable floral arrangements. It all began with the opening of Adelaide's of La Jolla, an award-winning flower shop founded by my great grandmother.

However, much has changed since then. Flowers have become commoditized, design has become standardized, and the connection between people and flowers has weakened. To bring back the personal connection between florists and customers, Matthew Flowers is introducing a fresh perspective on the business of flowers.

At Matthew Flowers, we believe that flowers bring beauty, wonder and connection into people's lives. They are delicate, unique, and full of knowledge and meaning, and therefore should be taken seriously by passionate designers who prioritize quality and customer experience. We want to share our love of flowers with others, and strive to make sure that every arrangement we create is of the highest standard.

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Publisher Info

  • In 1942 my great grandmother started what would become to be one of the most well renowned flower shops on the west coast named Adelaide's of La Jolla. Later in 1980 my grandmother, who wanted to buy herself a new truck, decided she would start a small flower shop to earn her own money. Of course, to rival her mother in law, she proudly named the shop after herself, Marcie's Flowers, which turned into a 27-year endeavor in floral artistry. My mother, who never intended to be a florist, ended up becoming a designer, first at Marcie's Flowers where I was raised and learned everything I know about flowers. At Matthew Flowers, our passion is quality and sustainability. Flowers have become a commodity chosen by price not quality, design has been condoned to what you can achieve by shoving three-week-old boxed flowers into a clear generic vase, and the floral experience has been disconnected from the very thing it is supposed to inspire: People.
  • (858) 707-5239
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Opening Time

  • Mon-Sat
    10:00 am - 6:00 pm
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