Could a simple household fan become crucial infrastructure for server stability? Airmate, traditionally known for its home appliances, is expanding its business horizons, attempting to navigate beyond the competitive home appliance market into new territory.

Recent stock movements reflect market confidence in this diversification strategy, with Airmate-KY (1624-TW) shares surging over 8% during trading hours.

The company has been actively innovating across multiple fronts. While continuing to develop traditional appliances like dehumidifiers and humidifiers for retail channels, its most significant move involves strategic expansion into cooling components. Recognizing substantial demand for server fans in mainland China's electronics industry, Airmate has entered the testing phase for related products, with mass production anticipated next year. To accelerate development, the company plans to pursue partnerships or joint ventures with specialized firms.

Despite facing intensified first-quarter competition that led to product price reductions, Airmate maintains its forward momentum. The company has shifted focus toward younger demographics, developing personalized products such as handheld fans to meet evolving consumer preferences. In its overseas OEM business, Airmate has adopted more selective order acceptance policies, avoiding low-margin contracts while maintaining dollar-denominated pricing to mitigate currency fluctuation risks.

Through this multifaceted approach—spanning both traditional appliance innovation and advanced cooling solutions—Airmate aims to transcend conventional market limitations and establish new growth avenues. The company's transformation from household appliance manufacturer to comprehensive thermal solution provider warrants continued market observation.