The third annual AI Marketing Productivity Summit will convene on August 29, 2025, at the Raffles Hotel in Shenzhen's Nanshan District, bringing together industry leaders to explore artificial intelligence solutions for cross-border commerce challenges.

As traditional advantages in international e-commerce diminish, the summit organized by AMZ123 will focus on leveraging AI technology to reinvent marketing strategies through intelligent automation and data-driven insights.

AI-Powered Solutions for Cross-Border Challenges

The event will gather experts from cross-border e-commerce, AI technology providers, and digital marketing specialists to examine pressing industry challenges. Key discussion topics will include AI applications for advertising optimization, consumer behavior analysis, and automated content generation.

Notable participants include Xnurta , an AI-driven advertising optimization platform developed by SparkXGlobal's Yiyan Technology Group. The SaaS solution integrates with major international platforms including Amazon, Walmart, Google, and Shopify, offering comprehensive data analysis and marketing automation tools.

Transforming Marketing Through Intelligent Technology

The summit aims to demonstrate how AI can help cross-border businesses enhance marketing efficiency and gain competitive advantages. Xnurta's platform exemplifies this approach by combining first-party data from customer data platforms (CDPs) with machine learning algorithms to optimize advertising performance across different business growth stages.

Industry analysts suggest such AI solutions could represent a significant shift in how cross-border companies approach digital marketing, particularly as traditional growth methods become less effective in increasingly competitive markets.

The event is expected to attract numerous professionals from the cross-border e-commerce sector, providing a forum to discuss emerging trends and practical applications of artificial intelligence in global digital commerce.