E-commerce sellers facing barriers to South Korea's lucrative online marketplace now have a streamlined solution. Coupang, the country's dominant e-commerce platform, is introducing its Lightning Store initiative through a series of exclusive workshops across China.

Accelerated Market Access

The program aims to simplify the traditionally complex onboarding process for international sellers. According to company representatives, the Lightning Store project provides end-to-end support for store registration, product listing, and logistics integration—services that previously required months of navigation through bureaucratic hurdles.

"South Korea's e-commerce landscape presents unique challenges for foreign businesses," explained a Coupang operations specialist. "Our data shows sellers who leverage the Lightning Store program typically achieve operational readiness 68% faster than through conventional methods."

Expert-Led Workshops

The inaugural session in Xiamen's Software Park Phase III will feature senior Coupang marketplace strategists presenting current market analytics, platform optimization techniques, and case studies of successful store launches. The three-hour intensive workshop includes dedicated Q&A sessions where attendees can consult directly with platform experts.

Similar events are scheduled for Shenzhen on July 11 and Hangzhou on July 25, with each location limited to 150 participants. The curriculum emphasizes practical strategies for product positioning, localized marketing, and fulfillment optimization within Coupang's ecosystem.

Market Potential

Industry analysts note South Korea's e-commerce market grew 12.4% year-over-year in 2024, with mobile commerce penetration reaching 72% of all online transactions. Coupang commands approximately 25% market share, second only to Naver in the business-to-consumer segment.

The platform's Rocket Delivery service, guaranteeing next-day delivery for 99.3% of orders, has created consumer expectations that challenge new sellers. The Lightning Store program specifically addresses these operational demands through pre-vetted logistics partnerships and inventory management tools.