Education · 09/02/2025

This paper delves into the significant role of emotion in building campus culture and brand marketing within American universities. Through analyzing cases such as freshman orientation, alumni events, and athletic competitions, it reveals how emotional connection shapes campus culture and enhances student belonging. It also examines how brands like Starbucks and Airbnb utilize emotional marketing strategies to gain consumer trust and loyalty. The study emphasizes that in the digital age, emotion remains a crucial link connecting brands and consumers.

Finance · 08/13/2025

Katin, California's first surf trunks brand, has been dedicated to crafting high-quality apparel since 1954. Now, you can enjoy up to 6% cash back when you purchase Katin products through Extrabux. Experience the California surf culture while saving money. Katin offers a range of surfwear, including trunks, boardshorts, and other related apparel. Shop now and take advantage of the cash back offer to make your next surf adventure more affordable.

Finance · 05/02/2025

Sanyo Electric's Q1 2025 financial report is strong, with after-tax net profit increasing by over 80% year-on-year to NT$32 million, and EPS of NT$0.12. This is attributed to strategies such as strengthening distribution channels and revitalizing land assets. The Taishan plant has been included in the urban renewal plan, which will bring considerable revenue in the future. Sanyo Electric will continue to cultivate its brand, expand its product line, and seek new investment opportunities.

Telecom · 08/06/2025

AT&T Inc. is a global leader in telecommunications, media, and technology services, offering a wide range of communication services and solutions, from wireless internet to cloud computing, aimed at meeting the diverse needs of individuals and businesses. Its expansion in the Latin American market and strategy for brand diversification have further supported its maintenance of industry leadership.

Education · 08/21/2025

This article analyzes the needs and strategies for IP creation in the overseas real estate industry, using Ocean Overseas as a case study. Through clear positioning, professional content, multi-channel communication, and personalized service, Ocean Overseas successfully built the “Overseas Property Expert” IP. The article also delves into the technical details of their website and provides optimization suggestions. The aim is to offer overseas real estate professionals a referable brand building solution, showcasing how to establish a strong and trustworthy brand presence in the competitive overseas property market.

Apartment Rental · 07/17/2025

Addressing damage responsibility issues in rental properties hinges on positive communication between landlords and tenants. It is crucial to clarify that normal wear and tear is not the tenant's responsibility, while specific damages should be borne by them. Landlords must ensure safe living conditions and effectively communicate about repair progress to manage tenant dissatisfaction. Building a trusting relationship is essential for maintaining a healthy rental relationship.

Telecom · 07/18/2025

Frontier Communications offers DSL and fiber services to meet user needs, providing a variety of packages and telephone services.

Social Networking · 07/25/2025

The article explores effective communication skills, particularly for newcomers to the United States, emphasizing various methods including non-verbal communication, direct expression, and light conversation. These skills will help readers establish deeper connections and understanding with others in a new environment.

Education · 10/18/2024

This paper examines the collaboration between the University of Virginia and Howler Brothers as a case study of how alumni entrepreneurship can contribute back to the alma mater, reshape the university's brand image, and enhance its cultural influence. It emphasizes that alumni entrepreneurship is a crucial engine for university brand building, the alumni network serves as a powerful booster, and university fashion acts as a carrier of cultural identity and expression. The paper proposes that universities should actively support alumni entrepreneurship and build a win-win ecosystem.

Education · 04/29/2025

This paper delves into how George Washington University (GW) utilizes its official news platform, GW Today, to shape a positive and inclusive university image. By focusing on campus events, multiculturalism, and infrastructure development, and employing photojournalism, GW effectively communicates its brand. The article also cautions readers to critically assess university news, recognizing its strategic communication function. Finally, it explores future trends and challenges facing university news platforms.

Social Networking · 07/25/2025

This guide delves into communication skills in the United States, including non-verbal cues, direct expression, small talk, and humor. It aims to help new immigrants quickly integrate into local culture, overcome communication barriers, and enhance their social skills.

Education · 07/23/2024

The University of Maryland has appointed Anne Barkley as Vice President for Marketing and Communications to address challenges and enhance the university's reputation and impact. This strategic move aims to elevate the institution's brand presence, strengthen its communication strategies, and ultimately attract top students, faculty, and research funding. Barkley's leadership is expected to drive innovative marketing initiatives and effectively communicate the university's value proposition to a diverse range of stakeholders.

Transportation · 08/26/2025

This paper analyzes Purdue University's efforts to improve campus transportation and United Airlines' crisis communication case, aiming to explore ways to enhance aviation services. It emphasizes the importance of focusing on passenger needs and improving service levels to gain consumer trust and support. By examining these examples, the study highlights strategies for effective transportation management and crisis response within the aviation industry, ultimately contributing to a better passenger experience and stronger brand reputation.

Transportation · 09/02/2025

This paper analyzes recent airline passenger experience incidents, including controversies caused by flight delays, cancellations, and overselling. By dissecting cases involving Southwest Airlines, Delta Air Lines, and United Airlines, it reveals operational risks within airlines. The study emphasizes the importance of balancing profitability with passenger satisfaction and highlights the critical need for improved crisis communication capabilities. Addressing these issues is crucial for maintaining a positive brand image and fostering customer loyalty in the competitive aviation industry.

Apartment Rental · 07/24/2025

This article provides a comprehensive guide for individuals studying, working, and living in the United States. It covers various aspects including housing, shopping, transportation, healthcare insurance, and communication tools. The aim is to help newcomers quickly adapt to the pace of life in America and easily integrate into society. Embracing mobile communication has become a key choice for their communication needs, ensuring lasting convenience.