Education · 08/21/2025
Oceans Branding Strategy Aims to Boost Trust in Overseas Real Estate
This article analyzes the needs and strategies for IP creation in the overseas real estate industry, using Ocean Overseas as a case study. Through clear positioning, professional content, multi-channel communication, and personalized service, Ocean Overseas successfully built the “Overseas Property Expert” IP. The article also delves into the technical details of their website and provides optimization suggestions. The aim is to offer overseas real estate professionals a referable brand building solution, showcasing how to establish a strong and trustworthy brand presence in the competitive overseas property market.
Culture · 08/13/2025
Pop Marts Blind Boxes Drive Art Toy Market Boom
Pop Mart is a cultural and entertainment company that sells art toys primarily through a blind box model. Through IP operation and global expansion, the company has rapidly risen to become a leading enterprise in the art toy industry. Pop Mart is committed to promoting art toy culture, connecting consumers with art, and spreading joy and art toy culture around the world. They focus on creating unique and collectible figures, fostering a strong community among collectors and art enthusiasts.
Culture · 08/13/2025
Brand Collaborations Surge As Crossindustry Partnerships Reshape Markets
This paper delves into the business model of co-branding, using Miniso as a case study to analyze its IP collaboration strategies, product design, and marketing techniques. It reveals the significant value of co-branding in enhancing brand awareness, expanding market share, and meeting consumers' personalized needs. The article also identifies potential risks and challenges associated with co-branding partnerships. Finally, it looks forward to the future development trends of co-branding, highlighting its continued importance in a competitive marketplace.