Finance · 03/21/2025

Apple has undertaken a rare AI executive reshuffle, with Vision Pro creator Rockwell taking over Siri. This move aims to accelerate AI technology development and address the trust crisis stemming from Siri's lagging performance. The reorganization highlights Apple's challenges and strategic shift in the AI field. It potentially signals a focus on strengthening device AI applications, improving user experience, and revitalizing the competitiveness of its intelligent assistant. The change reflects Apple's commitment to catching up in the rapidly evolving AI landscape.