Education · 09/02/2025

Southwest Airlines is known for its low costs and customer-friendly approach, but the core of its success lies in the emotional connection it fosters beyond low prices. Through excellent service, flexible policies, and proactive CSR initiatives, Southwest Airlines has earned long-term customer loyalty. Companies should be wary of "greenwashing" and genuinely commit to their social responsibilities. Southwest demonstrates that prioritizing customer experience and ethical practices builds stronger, more resilient brand loyalty than simply competing on price.

Culture · 08/18/2025

Alcohol consumption among American adults has reached an 86-year low, with only 54% still drinking. This decline is driven by growing health awareness, the rise of alcohol-free beverages, and shifting social norms. This trend reflects a broader societal pursuit of healthier lifestyles and a re-evaluation of traditional drinking culture in the United States. The increasing popularity of options like 'Dry January' further highlights this shift towards mindful consumption and prioritizing well-being over habitual alcohol intake.

Culture · 09/02/2025

This article provides a detailed introduction to the tipping culture in the United States for international students newly arrived in the country. It covers common scenarios, appropriate tipping percentages, and important considerations. By understanding when and how much to tip, students can better integrate into American life and avoid unnecessary confusion and embarrassment. The guide aims to equip students with the knowledge to navigate the American service industry and participate confidently in social situations where tipping is expected.

Education · 08/25/2025

Syracuse University's 2025 Orientation Week focuses on community integration, assisting new students in adapting to university life through activities like residential adjustment, academic introductions, and social interactions. Data analysis can be used to evaluate the effectiveness of these activities and inform future orientation strategies, ultimately enhancing the sense of belonging for new students. The program aims to ease the transition and foster a supportive environment for incoming freshmen, promoting a positive start to their college experience.

Culture · 08/23/2025

In post-disaster reconstruction, non-profit organizations (NPOs) provide emergency aid and play a crucial role in rebuilding trust. Transparent operations, community engagement, and mutually beneficial collaborations are key to earning trust and achieving efficient reconstruction. NPOs should act as rescuers, connectors, and empowerers, helping communities reshape a brighter future. Their role extends beyond immediate relief to fostering long-term resilience and social cohesion by actively involving affected populations in the rebuilding process and ensuring accountability in their actions.

Culture · 08/21/2025

This issue features a curated selection of content covering overseas life, cultural landscape, and stories of Chinese people abroad. From fashion and social issues to historical changes, it strives to present a diverse perspective on the world, broaden readers' horizons, and enrich their understanding. The content explores various facets of the global experience, offering insights into the challenges and triumphs of living and adapting to different cultures, and highlighting the unique contributions of the Chinese diaspora.

Culture · 08/14/2025

This MacBook photo by imgix on Unsplash is more than just free stock; it's a visual representation of a modern lifestyle. Reflecting the pursuit of efficiency, freedom, and personalization, it's widely used in business and social media. The image encapsulates a cultural phenomenon of the digital age, resonating with those embracing a location-independent and tech-savvy approach to work and life. It embodies the aspirations and aesthetics associated with the digital nomad and their chosen tools.

Education · 04/10/2025

The Brazil Studies Program, funded by the Harvard University Lyman Foundation, focuses on critical areas such as public health, social welfare, and biodiversity. Through research on the Oropouche virus, the Bolsa Família program, cervical cancer screening and vaccination, as well as biodiversity and information dissemination, the program provides valuable knowledge and insights for sustainable development in Brazil and globally. The research aims to inform policy and improve outcomes in these vital areas, contributing to a healthier and more equitable future.

Travel · 12/21/2024

Cleveland offers a diverse range of winter activities, encompassing sports, culture, and nature. This guide details outdoor pursuits like skiing, ice skating, and winter hiking, alongside cultural attractions such as theater performances, sporting events, and holiday concerts. It also recommends indoor social venues like escape rooms and cafes. The aim is to provide readers with a comprehensive guide to enjoying Cleveland during the winter months, ensuring a fulfilling and enjoyable experience even in the cold season. It's a complete winter fun strategy.

Education · 10/21/2024

Virginia Tech's Homecoming Week fosters alumni reunions, community engagement, and social responsibility. Through a variety of events, it aims to raise awareness, support charitable causes, and integrate the community. Activities typically include parades, tailgates, volunteer opportunities, and fundraising events, all designed to strengthen the bond between the university, its alumni, and the wider community. The week serves as a platform to celebrate Virginia Tech's traditions and values while promoting a spirit of giving back and contributing to the common good.

Culture · 12/19/2024

This article explores emerging trends in holiday marketing for 2025, highlighting emotional resonance, cultural insights, and technological empowerment as keys to brand success. Analyzing examples like Walmart and Sundae School, it reveals how to leverage nostalgia, cultural inclusivity, and innovative technologies to engage consumers. The article also addresses evolving consumer behavior under economic pressure and explores how brands can win the market through personalized marketing and social responsibility initiatives. Understanding these elements is crucial for effective holiday marketing strategies in the coming year.

Education · 07/02/2025

The endowed professorship system in American universities, supported by endowment funds, aims to attract, retain, and motivate top academic talent. This system not only enhances scholars' reputations, optimizes faculty structure, and promotes disciplinary development, but also strengthens the university's financial sustainability and global competitiveness, especially in emerging fields like artificial intelligence. The endowed professorship system is crucial for universities to achieve their talent strategy, research innovation, and social service goals. It represents a significant investment in human capital and academic excellence.

Education · 06/27/2024

Public trails in the US face a maintenance crisis stemming from funding shortages and shifting social values. Yale University actively participates in community trail maintenance, advocating for the recognition of trail work's value and increased funding. To address challenges like funding gaps, climate change, and overuse, they propose learning from successful examples and adopting innovative technologies. The ultimate goal is to ensure the long-term maintenance and environmental protection of these trails, fulfilling a commitment to their preservation and accessibility for future generations.

Culture · 01/31/2025

This paper explores the celebration of the 2025 Lunar New Year (Year of the Snake) globally, particularly on university campuses in the United States. It highlights the importance of Lunar New Year as a cultural bond, elaborates on the evolution of traditional customs in modern society, analyzes the impact of social media on festival celebrations, and calls for innovation while preserving cultural heritage. The aim is to ensure that traditional customs are revitalized in the new era and continue to thrive.

Education · 03/27/2025

Exercise benefits mental health by improving mood, sleep, self-esteem, and social interaction. Personalized recommendations tailored to different populations can enhance overall well-being. Exercise therapy can be a valuable tool for managing emotions and promoting psychological wellness. Incorporating physical activity into daily routines can lead to significant improvements in mental and emotional health, contributing to a happier and more fulfilling life. It's crucial to find enjoyable activities to ensure long-term adherence and maximize the positive impact on mental well-being.