About the Business
Zora Financial is a fee-only financial planning and investment management firm located in Birmingham, Alabama, offering services to clients throughout the United States. Founded in 2014, the company has a mission to provide holistic advice to entrepreneurs, families, and wealth builders. By uncovering their values and building specific goals, Zora Financial aims to deliver tailored and comprehensive planning experiences.
The team at Zora Financial strives to build confidence and security through behavioral-based financial planning and investment management. They also specialize in retirement plan establishment and advising.
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- While serving in the U.S. Army, Jesse C. Zora, CFP®, saw how much of an impact he made by helping his soldiers with their finances. "With the right advice, I could change a soldier's morale within minutes. I knew then that I would pursue a career in financial planning." After serving in the Army, he graduated from The University of Alabama. "It was there that I learned the stark differences between a fee-only financial planner and all the rest. I wanted to serve in a fiduciary capacity for my clients and make my living from expertise and education instead of simply selling investment or insurance products." Here are a few things Zora Financial believes: 1. Be proactive, not reactive. 2. Expert advice must be based on evidence and data and not influenced by commissions or sales. 3. You do not need investable assets to have a financial planner. 4. The planning process is a collaborative and freeing experience. 5. Financial confidence is essential for overall well-being.
- (205) 637-0178
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