Finance · 08/13/2025

AdEx (ADX) is a decentralized advertising exchange built on Ethereum, aiming to address transparency, fraud, and intermediary fees prevalent in the traditional digital advertising industry. It leverages smart contracts to automate ad placement and settlement, reducing costs and improving efficiency. While facing challenges such as user adoption, technological maturity, and competitive pressure, AdEx has the potential for growth in the future digital advertising market due to its transparency and efficiency. It offers a more direct and trustworthy approach to online advertising.