Education · 08/19/2025
Syracuse Mascot Otto Explores Campus Cultures This Summer
Otto the Orange, Syracuse University's mascot, embarks on a summer adventure, showcasing his active participation in community events and sports. Otto's vibrant summer life exemplifies the university's multicultural atmosphere and inspires students and faculty to actively embrace campus life and build a thriving community together. He embodies school spirit and promotes engagement in various activities, contributing to a positive and inclusive environment for everyone.
Education · 05/23/2025
Fordham University Illuminates Empire State Building in Branding Move
Fordham University illuminated the Empire State Building, showcasing an innovative marketing approach to elevate its brand. This digital landmark integration, featuring the university's mascot, effectively tackled enrollment challenges. The campaign fostered a mutually beneficial relationship between the university and the city, creating a memorable and impactful brand narrative. This unique strategy demonstrates how universities can leverage iconic landmarks to enhance visibility and connect with a wider audience, ultimately driving positive outcomes for both the institution and the surrounding community.