Culture · 07/17/2025

Starbucks is a globally renowned coffee chain founded in 1971, originating in Seattle. After multiple transformations, it now boasts over 33,000 stores across 82 markets worldwide. The company offers a variety of coffee and food while emphasizing social responsibility and sustainability. Starbucks is actively engaged in digital transformation to enhance customer experience. Its green logo has become a symbol of coffee culture, showcasing the brand's global influence.

Finance · 07/31/2025

Starbucks' Q3 earnings report for fiscal year 2025 showed revenue exceeding expectations, but EPS fell short with a year-on-year decline in same-store sales. Strong performances in North America and China boosted the stock price by about 4%. In contrast, SoFi's announcement of a large stock issuance led to a decline in its share price by approximately 7%. The upcoming Federal Reserve meeting is expected to maintain current interest rates, while the market is focused on future rate cut expectations.

Education · 09/02/2025

This paper delves into the significant role of emotion in building campus culture and brand marketing within American universities. Through analyzing cases such as freshman orientation, alumni events, and athletic competitions, it reveals how emotional connection shapes campus culture and enhances student belonging. It also examines how brands like Starbucks and Airbnb utilize emotional marketing strategies to gain consumer trust and loyalty. The study emphasizes that in the digital age, emotion remains a crucial link connecting brands and consumers.